Social media has given the public a voice to share their opinions, especially on hot button issues. A well-established brand, however, has to be extremely careful what it says on social media. Remaining neutral on controversial topics is recommended if you want to avoid risking your reputation or losing customers.
However, the time has proven that creating a post surrounding a controversial topic can be beneficial. For example, if every other digital media company sharing their experience with Internet plans, you can too. This does not just make you viral, but it can boost brand awareness, brand loyalty, and bring more sales. Also for branding TV is playing a role too. If you choose from Spectrum TV packages then you will surely get to know about TV branding too. What matters is how you handle a controversial topic and use it to your advantage.
Of course, not everyone will like what you post, but having an honest conversation about something controversial on social media can help you engage with your audience in remarkable ways. Need advice on how to navigate such situations? Follow these tips:
1: Honest Discussions Can Never Go Wrong
Today’s consumers are smart. They will know when you are trying to gain attention with a controversial subject without an honest approach. The worst part is it’s considered a cheap publicity attempt that can make you lose even loyal fans.
Then how can you be honest in conjunction with a controversy? Learn from Chipotle. Stories of foodborne illness contracted from Chipotle were all over the place. What did the brand do to handle the negativity? Its executives displayed detailed info about the restaurants that affect people and the number of people who got sick.
This level of transparency signaled that the brand understands the health of the public is a serious matter. Also, they were committed to taking steps to address this issue. As a result, people loved Chipotle’s honesty and didn’t lose loyal fans.
2: Try Remaining Apolitical
Every business should remain as apolitical as possible. Posting political content is usually not the best idea. Don’t come off as a political brand, period.
3: Tap into the Passion of Your Audience
Your content is most likely to go viral if it inspires certain emotions like anger, anxiety, or love. Emotions like these attract energy and encourage a passionate response to the issue your content is trying to address. If your audience senses high-energy emotion from your social media posts, they will be compelled to interact with your content and share it with others.
4: Timing is Everything
It’s a no-brainer that time has the power to make or break something. It’s imperative to give your customers information based on their state in the sales funnel. You must know when a controversial debate will have the biggest impact on your audience without appearing to be an opportunist. Don’t promote your content too soon, or you will lose value. Similarly, don’t wait until it’s too late, as this gives the impression that your brand doesn’t keep up with the news/trends.
5: Show Your Values Proudly
Each company is composed of diverse individuals sharing different opinions on events. That doesn’t mean the company cannot share a cohesive set of values. Not everyone will support you in a cause that’s valuable to you. In times like these, it’s critical to stick to your stance, or you might as well lose the audience that supports your core values.
6: Use Controversy as an Opportunity to Listen
The best byproduct of controversial topics is to get people talking. Therefore, don’t remain quiet whenever there’s something controversial going on. Be careful about what you share or listen to, and how you engage with your audience. Debates like these create a channel for your core audience to share whatever they feel about your brand. When they do, you must participate in the process and substantively address their concerns, demonstrating that you are listening and you care.
7: Rules of Face-To-Face Conversations Don’t Apply
When you are using a social media platform to get involved in a controversial topic, don’t forget that the rules of face-to-face conversations do not apply here. Social media conversations can sometimes lack respect, and they turn into heated arguments in a matter of seconds. So, when you delve into a controversy, be extra respectful.
That’s how you navigate controversial topics by staying within the boundaries of respect.