How to sell on Instagram? Discover the secrets that can boost your business and increase your sales easily. 6 techniques applicable to sell on Instagram to individuals or professionals.
Instagram is a major player in social networks with more than 800,000 monthly users. He is enjoying incredible growth and breaking all records.
Since 2013, its influence has grown beyond that of Reedit, Pinterest and Twitter combined. It is therefore essential to make it a sales channel.
Why you should be interested in selling on Instagram?
Simply because Instagram is the largest and most engaging social network with the community. Particularly because the network is based solely on the photo or video content.
It allows all of its users to take a simple photo or video and share it with the whole world. But also on its other networks such as Facebook, Twitter, Flickr, and Tumblr.
The user experiences of the youngest are generally evolving and moving away from more and more from verbal communication towards more visual communication. Instagram allows this.
There are many opportunities for you to grow your business and reach your target audience. You can buy Instagram followers Canada, leads to ultimately sell your products through Instagram, and generate sales. This can be as relevant as natural referencing with a real editorial line.
Let’s take a look at what tips you can use to promote your business and sell on Instagram:
6 tips to sell better on Instagram:
Sell on Instar with a strong brand image.
Customize content for your audience.
Create quality Instagram content for sale.
How to make a great Instagram video for your business?
Encourage purchase by tagging your products on your Instagram posts.
Redirect your subscribers to your bio link.
1. Sell on Insta with a strong brand image.
Aesthetics is the very concept of Instagram. Each image must be consistent with your brand and your feed.
That’s why it’s important to take the time to define your content strategy and schedule your posts in advance.
For example, some companies turn a product post into a lifestyle photo highlighting the product in question. Or use a common filter for their entire post. Porsha even created an account just for this:
profile Instagram lifestyle Porsha
Regardless of the content posted, it is important to stay authentic so that your feed stays consistent with what your subscribers have started following you for? This is essential if you hope that they will become customers or will visit your website. Content is the foundation of a successful Instagram sale.
2. Customize content for your audience.
With primarily visual content, Instagram can complement your Facebook and Twitter marketing strategies.
Along with the ability to share content, photos or visuals have been proven to have a bigger impact and make engagement easier.
A great way to attract new prospects to your sales funnel with Instagram.
Remember to use filters. Photos posted directly often perform worse and will not convert your followers to customers.
The Instagram filters were designed to draw the eye to details in your photo. Which is the first way to engage your community more easily and convert them into a customer.
3. Create quality Instagram content to sell.
Think about and test different ideas.
It’s a simple rule that isn’t that easy to follow.
Start by planning what you can do in line with your business and the resources you have to create your future Instagram posts. Find 2 or 3 coherent ideas that will allow you to showcase your products and subsequently sell them on Instagram.
Brainstorming is the best way to quickly come up with cohesive ideas and the right ways to promote the benefits of your products. It could be a video staging, the publication of customer reviews, “food porn” with your products, something artistic, informative, or funny. It’s up to you to find what represents your business.
There are several ways to promote your products on Instagram:
• Photo or album.
• Paid content
4. How do you create a great Instagram video for your business?
Adding additional words to your videos is a plus. With wave. video, you can easily place subtitles in your videos and decide your video format. Videos let you say a lot more than just a photo.
Videos posted as a post should be especially thoughtful as they will stay in your Instagram feed and be viewed thousands of times.
Don’t forget to tag your content!
To protect your content, including your logo, a source, the same colored background to prevent this video from being reused by other accounts without your consent. Consider doing this for all of your content.
Example of video to post to sell on Instagram.
Adding text to your photos and making a slideshow is an interesting and effective solution that can solve many production problems.
Using CTAs in your “organic” videos are recommended to promote your business on your Instagram account, but may not be effective because there is no clickable button or directly accessible link.
Instagram Stories and Live are a great way to share authentic content about your brand. It can be an event or an aspect of the life of your business. Add text to your stories to entice your followers to visit your profile and site and buy your products.
70% of people who view your stories have their audio turned on.
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