Most business owners consider that stickers are just teenager’s things. But, creative and attractive stickers can help in bringing a huge volume of the customer for your products or services. Thus, every business owner should use them for marketing purposes.
Stickers are a form of viral word of mouth marketing and that can gain the attention of your targeted customers. Here, in this blog post, we are going to discuss various tips and tricks that will help you to design stickers that stand out among all:
1. Keep Your Idea Simple
We all know that stickers are very small in size and we cannot describe everything about the brand in the sticker. You should design simple and attractive stickers that can send the main message of your business to your targeted customers in just a couple of seconds.
You should browse various stocker ideas on the internet and come up with attractive solutions. You can also take ideas from professionals such as sticker store Vancouver contractors.
2. Create a Unique Shape
Mostly, stickers are available in a square and rectangular shape. It does not mean that you should design your sticker in the same design. You can create any other design of your choice. The non-orthodox design of stickers will help in more exposure to your brand name.
3. Limited Details
As we have already mentioned that the size of the stickers is small, therefore, you should limit the number of details. Sticker with lots of detail does not work well because it will hide your main message. Your main objective will not be achieved unless your message is conveyed to the customers.
4. Matching Color With Brand
The colors of stickers that are specially designed for business promotion purposes should be wisely selected. Make sure that the color you are going to choose for your brand sticker should be matching to your brand. Not all stickers are comprised of the brand name. Thus, by using the brand color on the sticker, you can create a strong association.
5. Readable Text
The main objective of designing a brand sticker is to convey your message to the customers at a cost-efficient price. Thus, you should use a font that is readable. Avoid using cursive font types because they are not easily readable.
You should also wisely choose the font size. Write your entire message in capital letters because it will help in creating a good impression on readers.
6. Include A Way To Contact You
You should make the most of your investment by considering adding the contact details to your sticker. You will not be able to get customers for your brand or services unless they contact you. Thus, it is very important to include contact details in the stickers.
The contact detail could be anything such as contact number, website URL, office address, email address, QR code, etc. After placing your contact details on the sticker, you can place those stickers outside for maximum exposure.
You may have observed that logos on the custom stickers are titled so that the website URL can be incorporated on the sticker.
It is recommended that you should rework your logo and think wisely to add contact details along with various other details in the sticker. You can also take the help of professional sticker printing service providers.
7. Big Resolution Design
Most business owners get confused while choosing the size of the sticker. If you do not want your design to fade out after printing due to the large size of the sticker then you should consider creating a design in high resolution.
For instance, if you create a design for the sticker of 2” x 2” raster and you print it on 3” x 3”, it will look awful. It is recommended that you should create a design in very high resolution so that you do not face issues later on. Designs create in large resolution can be a printer in a large size sticker.
If you want to print that same design and image on custom shirts of the company, custom mugs for the giveaway, and custom brand stickers, then a big resolution design can be printed on anything. You will not face any problem related to scaling and resolution.
8. Discuss Standards With Manufacturer
Once the design of the custom brand sticker is prepared, then the next thing to do is printing that sticker. The quality of design after printing will be based on the printing quality offered by manufacturers.
The custom stickers Vancouver Bc contractor offers top-notch quality printing services for custom stickers. You should consider talking about printing standards in advance so that you do not feel disappointed later on.
If you are going to place the bulk order, you should consider asking for a sample custom sticker. After all, you are going to make one big investment and you should check the quality of the printed sticker before placing the order.