Start with Choosing the Right Color Palette
Market research is critical for knowing the colors that must represent your brand. Your color palette should reflect your product, your company, and align with the norms of your product’s industry. The colors on a sports drink will not fall on the same spectrum as colors on a smart gadget box. Therefore, it is crucial to know your audience and know your product.
You must understand the facts encompassing color psychology while choosing the color palette. Remember that blue and light purple shades evoke a sense of calmness, while orange and red shades ignite a sense of excitement. The selected colors will impact your customer’s buying habits—either gravitating toward your product or turning them away from it.
Get Creative with Your Messaging on the Custom Rigid Boxes Wholesale
The messaging on your custom rigid boxes wholesale should be short and straightforward. Get to the point and avoid excessive wording. According to a recent research study conducted by the Packaging Republic, you have about 3 seconds to win your customer over. Therefore use this time wisely. If your company is selling a product that needs a comprehensive explanation, consider putting a QR code scanned with smartphones.
Never forget that clarity is the key to deliver the brand’s message. Your wording should be clear, simple, concise, and eye-catching on your custom rigid boxes wholesale. Customized fonts are a great way to set you apart from your competition, but ensure that the essential things—like warnings, ingredients, and instructions are readable on the custom rigid boxes.
Complete Your Consumers’ Experience with Tactile Details
Touch is a crucial detail that cannot be overlooked in your custom rigid boxes’ design. It is one of our most vital senses, with the ability to sway the entire buying decision. Imagine holding a product, and the packaging box was sticky or sandpaper rough. Ask yourself, would you be inclined to buy it?
Now imagine custom rigid box packaging with a velvety-smooth texture. Such textures exude a sense of elegance and luxury, and you would feel like you are giving yourself a treat by buying it. Your consumers feel the same when they pick your product up off a shelf.
Increase Proceeds by Working with the Right Packaging Partner
Finding the right retail packaging solutions provider is essential. Make sure you find one of the most experienced rigid box manufacturers USA which knows what your packaging must look like. They must have done the research, and know what your audience is looking for.
Your packaging partner must be capable enough to deliver packaging the first time. Find a packaging company where you can leave your packaging pains and not have to worry about stressful back-and-forth debates or missed deadlines.
The quality of your packaging should reflect upon the encased product. If you are selling a high-end and expensive product, your custom rigid box packaging needs to exude the feeling of luxury. The luxury packaging gives your consumers faith that the product inside is worth their time and money. Achieving your sales goals by improving your retail packaging design is not overwhelming at all.