If you start an e-commerce business (or already run a brick-and-mortar business that you just want to expand online), it can quickly become painfully confusing to choose the right e-commerce platform.
How can you ensure that the e-commerce software you simply choose is true for your small business with such a good range of platform choices (and prices) out there in the wild?
We’ve narrowed it down to our 3 favorite choices below to save you headaches:
Shopify is that one location is beaten by the “granddaddy” of easy-to-use ecommerce platforms, offering a complete list of features that allow you to manage and grow your company.
Some of the simplest functionalities include:
Online Storefront Customizable
Simple processing of payments
Management of inventories
Thorough reporting and analytics
Management scheme for customer relationships (CRM)
The platform is equally priced, though on the slightly more expensive side, with monthly plans starting from $29 – $299.
The downsides of the platform are mainly the payment processing costs, with a further transaction charge being added if, in addition to the proprietary Shopify payment method, you want to use a payment processor.
In addition, a tag that can begin to appear over time is followed by several of the extensions available inside the app store.
Overall, with novice users in mind, the Shopify vs. Stripe platform has been designed to allow almost everyone with basic tech knowledge to easily operate their own e-commerce site.
2.) Woo Commerce Marketing
Woo Commerce is built as a plugin, instead of a stand-alone platform, to run directly on WordPress. This allows you to view almost any WordPress website into a fully functional forum for eCommerce, and best of all, it is free!
Easy integration for WordPress
Basic control of inventories
Calculation of Auto Tax
Reporting on sales
Access to smartphone applications
Now, while it is liberal to use the critical Woo Commerce plugin itself on every WordPress website, note that much of the extra functionality of the more expensive rivals is missing. If you want features such as Stripe payment processing features with less popular delivery options, it will cost extra.
Overall, if you already have a WordPress website setup, or are looking to develop your new store on the platform and need a free and easy to use framework, Woo Commerce could be a great choice.
3.) Big Trade
Another heavy-hitter in the e-commerce room is Big Commerce, with big-ticket customers like Ford and Toyota in their portfolio.
Big Commerce could be a major contender for first place as a small business e-commerce site, with an in-depth feature set and quick integrations with multiple distribution channels.
No Fees for Transaction
Themes of the responsive storefront
Integration of Multi-Channel (Sell through eBay, Google, Facebook etc.)
Outstanding tech support
On the downside, Big Commerce instead sets a “Sales threshold” on each of its plans, despite not charging transaction fees like most other sites. This means that you’re required to upgrade your decision to accommodate if your store reaches the nominal sales amount. While not an unrealistic model, it’s something to take into account.
Overall, Big Commerce can be a feature-rich platform that offers a strong arsenal of resources to other major players at an identical price point for store owners. Their unique “no transaction fee” model for brand spanking new startups is also a cash flow saver!
About the bottom line
It is important to specialize in your budget, audience, and business goals when selecting the platform to build (or migrate) your ecommerce business with such a mind-boggling array of ecommerce platform choices on offer.
By listing your key criteria, keep it basic, then review the highest 3 – 5 choices, beginning with the major names that are trusted. You will find it much easier to find the forum for you by whittling down the options and remaining focused on your requirements (while avoiding the “bells and whistles”).
If you are looking for expert tips on selecting the best e-commerce platform for your small business from a number one Perth website design Auckland studio, get in-tuned with us today!