Businesses fail when they do not notice that marketing any new product is fraught with danger if not marketed appropriately. With shopping, this festive season getting redefined to be mostly online, the onus; the brand promotions on the various social media platforms and, the urge for avoiding long-awaited question marking the common shopping trends, post COVID-19.
One central point which most business houses miss promoting products online is the art of using social media marketing platforms appropriately. The businesses that do well online are mostly those who have taken care of this aspect. However, there are very few that excel in this art. They mostly overlook points that should be avoided entirely or looked into personally while using social media platforms for marketing. Some of the social media mistakes that need to be avoided altogether to generate a responsive social media campaign with excellent results are as follows:
1. Working without a plan
The first mistake in this direction is when a randomly decided project gets on the most common platform — Facebook, without working out a plan how you aim to launch the product that you dream about marketing big. Following a guided tour mentioned on the various websites by way of blogs and write-ups, on how to promote social marketing, is not enough.
There has to be a master plan for a proper social media marketing strategy. The first step in this direction is working out and visualising the possibilities that are expected to work here. Your actions, then, need to be guided by them. And this calls for working out your posts, content, and connecting with the people who you are going to put this to make a great deal out of it.
If the brand fails to promote itself on these fronts, there is no point going ahead with it. Short of a strategist social media marketing, the idea is most likely to backfire.
2. Assuming your audience is everyone
The consumer has always been king, going by this pithy observation which contains the general truth, you need to stand by this aphorism. To know your audience is a fundamental part of marketing. If this point is marginalised or overlooked in the beginning, you are likely to target those audiences that are not even one-tenth of the users of the product that you aim to promote.
Therefore, prioritise the age and the audience where the brand is likely to work best. For instance, an age defining Ayurvedic cream is likely to leave out the millennial of this generation and seek an audience in GenX and Baby boomers. Different platforms are open to different sets of people, like Instagram is for millennial, or under 35, which in this case is not your target, hence to expect too much of reach here is a bad idea.
To simplify too much may twist the reality of having the right target other than help you understand.
3. Buying followers
The easier the means to reach to your client on the social media platform, does not in any way mean you can buy your followers. Because buying followers to create a fake account goes against the Facebook and Instagram algorithm. Also, as fake accounts prevent posts from reaching your target audience.
Not only buying followers is against social media ethics, but it is also virtually reported against you by the algorithms. The algorithms are designed in such a manner that they can differentiate a sale advertised with the help of paid and unpaid advertisements. Do not even try that, from the start; it’s going to work against you and rank you pretty low.
Buying followers has always worked against the guidelines of all social media networks. Your goal remains not to have more and more people follow you, your story here is of generating leads or conversion that promotes your brands’ sale.
4. Picking the wrong tone
While using social media, you can do whatever you want with your profiles, depicting their personal lives on it as much as they would like to convey. It is the tone used in talking about the brand that makes or breaks its sales if it is too elusive it is likely to fetch negative response.
And on the contrary, if too official, then also buyers are most likely to avoid it altogether.
Striking the right response, while talking about it remains of utmost importance. There are Apps devised for checking the ways to document it, of which one of them is the Hemingway App to check on.
5. Using the irrelevant hashtag
Hashtag – the word says it all and to add a hashtag to any digital content means to identify it as a specific area for marketing. A hashtag is used to reach a larger area of marketing quickly. This needs to be accompanied with engaging content, picture or infographic for added attraction for the brand.
A trending conversation promotes it better. To capitalize on anything negative is likely to backfire and work against you if you cash on a wrong note, like the passing away of an individual may promote your sale, but how it is likely to be used depends. Therefore, it is essential to use hashtag only when necessary so that the brand avoids raising any question against it.
6. Staying silent in the comment section
Silence may be golden elsewhere amidst conversations of sorts. This is not applicable while networking on marketing content on the various social media handles. To promote sales, one of the best ways is to be responsive to the response. This applies to all social media platforms. An engagement by creating a reaction to feeds is essential.
Leaving comments is a response that triggers an appeal. It creates an algorithm that connects you to your followers. The more the answer, the more likely is the sales for your product. Here, staying silent is not golden, but almost akin to a media felony.
7. Deleting negative comments
Try to avoid shunning people posting the real picture of anything that has been written about the brand. Brushing it under the carpet by deleting the content does not put an end to the problem.
The web service is always monitoring your action, whether an added positive tweet or an uncalled for media delete. They both generate different responses affecting sales. If there is a post highlighting your wrongdoing, come out gracefully to thank and improve, other than being aggressive about it with similar responses. This is one of the essential attributes of social media marketing; having a positive response to negative comments also, taking it in a good stride with an idea to improve.
8. Being boring
Refrain from being boring, post as many pictures and small positive content that takes your brand higher in the echelons of sales. To joke about either your product or your contemporaries would be a terrible idea and must be avoided at all cost on all social media platforms. It is always good to take inspiring ideas from people in the job from before then to post something boring as well as demeaning.
Aim to be there!
For social media platform presence relevantly is a hard work that must be practised; it cannot be built overnight. What just needs to be remembered is, you are always in front of the public domain, and people are seriously watching how you respond to negative or positive publicity. The best rule about it is to put forth your best foot to walk ahead of others and aim to be there.
Kobby Mahon is a content writer of this piece. Kobby is an avid technology blogger with a specialization in digital media marketing. Currently, attached to the service provider, Online Assignment Expert, Kobby is helping students attached to this forum with Digital marketing assignment help. With his passion for the subject, he has infused interest among the students for similar technological trends by offering assignment help.